Snickers
Betty White
Brand
ProjectBetty White
Date
Apr 2024
Description
Snickers presents this television commercial featuring actress Betty White integrated into a high-energy game of tackle football. The production captures the interaction between White and a group of young men in an outdoor park, culminating in a sequence where the talent is grounded in a muddy puddle. Produced by MJZ with creative direction from BBDO New York, the spot utilizes a live-action technique to ground the narrative in a realistic environment. The visual execution relies on natural light and raw camera work to emphasize the contrast of the suburban park setting.
Style
Horizontal, Commercial, Raw
Techniques
Natural light
Industries
CPG / Packaged Food
Background
Park
Context
TVC / TV Commercial
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