Jeep
The Family SUV
Brand
ProjectThe Family SUV
Date
Apr 2026
Description
Jeep explores a humorous approach to automotive marketing with 'The Family SUV,' a commercial featuring comedian Iliza Shlesinger. The project presents a product unveiling within a controlled, professional environment, bridging the gap between brand messaging and performance-based comedy. The film utilizes clean, live-action techniques to frame the SUV against a backdrop of corporate office settings and minimalist staging. Sound and music design for the spot was handled by Heavy Duty Projects.
Style
Horizontal, Commercial, Clean
Industries
Luxury Automotive
Background
Set-dressed
Context
TVC / TV Commercial
Associated creatives
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