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Brand
SKIMS
ProjectEveryday Cotton
Hailey Bieber wearing beige cotton underwear against a grey studio backdrop for SKIMS Everyday Cotton campaign.

SKIMS Everyday Cotton 2026

Associated creatives

Mert Alas
Mert AlasPhotographer
Hailey Bieber
Hailey BieberModel
Hailey Bieber
Hailey BieberTalent

Tags

hailey bieberhailey bieber portraitwoman in underwearbeige underwearcotton underwear

Description

This studio portrait features model Hailey Bieber for the SKIMS Everyday Cotton campaign, photographed by Mert Alas. She is captured from behind with her head turned toward the camera, wearing matching beige cotton undergarments. The lighting is direct and creates a soft shadow against a neutral grey seamless background. Her brown hair falls loosely around her shoulders, complementing the clean, minimalist commercial styling of the shoot.