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Brand
SKIMS
ProjectEveryday Cotton
Hailey Bieber wearing a white cotton tank top against a dark background in a black and white portrait.

SKIMS Everyday Cotton 2026

Associated creatives

Mert Alas
Mert AlasPhotographer
Hailey Bieber
Hailey BieberModel
Hailey Bieber
Hailey BieberTalent

Tags

hailey bieber portraithailey bieberwoman in white tank topwhite tank toptank topwhite cotton top

Description

This black and white portrait features model Hailey Bieber for the SKIMS Everyday Cotton campaign, photographed by Mert Alas. She is wearing a fitted white cotton tank top with thin straps against a dark, seamless background. Her hair falls loosely around her face with strands partially across her forehead. The lighting is dramatic and moody, creating soft highlights on her shoulders and face while keeping the background in deep shadow. The intimate framing focuses on her upper body and direct gaze toward the camera.