Simuero

Aug 2024

The Marea Collection 2024 campaign for Simuero masterfully explores the intersection of raw, elemental landscapes and refined jewelry design. Captured by photographer Ben Beagent, the campaign channels a sense of serene, untamed beauty, with the dramatic, craggy terrain of Lofoten, Norway, serving as the ultimate backdrop for the brand's latest offerings. By leaning into an editorial minimalism that celebrates organic forms, the imagery creates a tactile dialogue between the smooth, reflective surfaces of silver and gold rings and the jagged, volcanic textures of the shoreline. Under the creative direction of Rocío Gallar and Jorge Ros, the campaign moves beyond traditional product photography, opting instead for a cinematic, mood-driven aesthetic that feels both grounded and ethereal. Stylist Mattias Karlsson complements this vision with a palette of soft whites and creams, ensuring the focus remains on the interplay of natural light and the human form. Through the inclusion of 35mm film shots, the project embraces a grainy, authentic quality that emphasizes the craftsmanship of the collection. The resulting work is a high-end fashion campaign that feels less like a commercial effort and more like an intimate, atmospheric study of contrast, stillness, and the timeless connection between nature and adornment.

Editorial, Lifestyle, Lifestyle

Natural light

Jewellery, Fashion, Fashion