mytheresa: Vacation Essentials

Jul 2025

Mytheresa presents Vacation Essentials, a luxury fashion campaign featuring model Arthur Gosse. Shot on location against a backdrop of coastal terrain and classical European architecture, the editorial leans into a relaxed, seasonal aesthetic. The imagery explores high-end resort wear, showcasing coordinated sets, knit polos, and textured apparel. Photographer Ben Beagent captures the collection under the creative direction of Veronika Safrankova. The series utilizes warm natural light and earthy tones to define the mood, emphasizing the interplay between rugged stone textures and coastal landscapes. Through a mix of candid interactions and portraiture, the project highlights summer vacation apparel and accessories.

Editorial, Vertical, Warm

Natural light

Lookbook