mytheresa

Jul 2025

Mytheresa presents Vacation Essentials, an editorial campaign capturing a series of relaxed, coastal-inspired looks for the luxury fashion market. Photographed by Ben Beagent under the creative direction of Veronika Safrankova, the imagery centers on model Arthur Gosse in a variety of resort-ready attire, from knit polos and coordinating sets to floral embroidery. The series leans into a warm, earthy aesthetic, utilizing natural light and rugged seaside backdrops to emphasize texture and summer styling. The editorial photography highlights casual, candid moments, incorporating European architectural elements and coastal landscapes to define the seasonal collection.

Editorial, Vertical, Warm

Natural light

Luxury Fashion Houses

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