H&M
Accessories pre summer
Brand
ProjectAccessories pre summer
Date
May 2025
Description
H&M presents their Accessories Pre-Summer collection through a series of studio-based fashion editorials. The project features a minimalist aesthetic, utilizing natural light and clean, white seamless backgrounds to foreground the seasonal accessory pieces and garment textures. Photographer Ben Beagent and art director Elin Hagstrom lead the campaign, which stars model Adele Aldighieri. The imagery incorporates hair styling by Kalle Eklund and makeup by Ignacio Alonso to maintain a cohesive look across the commercial and editorial assets.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
High Street Fashion
Background
White Seamless
Context
Advertising Campaign
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