H&M
Accessories pre summer
Brand
ProjectAccessories pre summer
Date
May 2025
Description
This fashion campaign for H&M focuses on the brand's pre-summer accessories collection. The series leans into a clean, minimalist studio aesthetic, utilizing a seamless white background to highlight the textural details of the featured footwear, headwear, and jewelry. The imagery is composed with natural light, emphasizing soft silhouettes and clean lines throughout the editorial execution. The project was captured by photographer Ben Beagent with art direction by Elin Hagstrom. Model Adele Aldighieri leads the visuals, supported by hair styling from Kalle Eklund and makeup artistry by Ignacio Alonso.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
High Street Fashion
Background
White Seamless
Context
Advertising Campaign
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