H&M: Accessories pre summer
May 2025
The H&M 'Accessories pre summer' campaign highlights a collection of seasonal staples through a series of fashion editorial images. The photography, led by Ben Beagent with art direction from Elin Hagstrom, maintains a consistent minimalist aesthetic across each frame. Featuring model Adele Aldighieri, the visuals rely on clean studio backgrounds to draw focus to the textures of the apparel and the functional details of the accessories, ranging from leather handbags and patterned footwear to statement jewellery and sun hats. The project incorporates a clean, vertical composition across all assets, utilising natural light to emphasise the crisp lines of the garments. With hair styling by Kalle Eklund and makeup by Ignacio Alonso, the series presents a unified look that leans into a high-street fashion sensibility, balancing candid portraiture with deliberate accessory-focused styling.
Editorial, Vertical, Clean
Natural light
White Seamless
Advertising Campaign
