Side-note
Western Australia
Brand
ProjectWestern Australia
Date
Jan 2025
Description
Side-note’s Western Australia project presents a series of documentary-style photographs capturing the raw, rugged essence of the Australian landscape. Shot by photographer Rob Tennent, the campaign utilizes a 1970s-inspired aesthetic, favoring analogue film techniques and natural light to frame candid moments of leisure and rural life. The imagery leans into a warm, saturated palette, moving between expansive outdoor vistas and intimate portraits. From quiet moments of travel to active scenes in arid, sun-drenched settings, the photography emphasizes a grounded, lifestyle-focused approach to visual storytelling.
Style
Documentary, Horizontal, Warm
Techniques
Analogue / film, Natural light
Context
Editorial
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