Side-note: Lost in the moment

Jan 2024

Side-note’s Lost in the moment is a fashion editorial campaign that prioritizes minimalist composition and tactile detail. Captured through a clean, editorial lens, the project utilizes natural light to emphasize the textures of knitwear, silver jewelry, and denim against neutral studio backgrounds. Featuring talent Sam Saba, the work adopts an intimate approach to portraiture, oscillating between monochrome high-contrast shots and warm, analogue-inspired frames. The series was brought to life by photographer Jess Ruby James, who employs distinct high-angle and close-up perspectives to highlight the interplay between accessories and apparel. Rounding out the creative team, fashion styling is by Emma Kalfus, with hair styling by Georgia Ramman and makeup by Victoria Baron, each contributing to the project’s cohesive, stripped-back aesthetic.

Editorial, Vertical, Clean

Natural light

White Seamless

Editorial