Instacart Shrek 2026

About

Instacart spotlights the convenience of grocery delivery in this commercial campaign, which leans into the intersection of home entertainment and meal preparation. The spot follows a protagonist who, inspired by a scene from the Shrek franchise, uses the Instacart app to order ingredients for butternut squash risotto. Produced by PRETTYBIRD US, the film blends live-action technique with clear product integration. The narrative highlights the transition from app interface to a finished culinary dish, utilising warm indoor lighting to showcase fresh produce and the unpacking process. Post-production and VFX were managed by CARTEL, with sound design by 750mph.