Instacart: Shrek
Brand
Date
Sep 2026
Description
Instacart spotlights the convenience of grocery delivery in this commercial campaign, which leans into the intersection of home entertainment and meal preparation. The spot follows a protagonist who, inspired by a scene from the Shrek franchise, uses the Instacart app to order ingredients for butternut squash risotto. Produced by PRETTYBIRD US, the film blends live-action technique with clear product integration. The narrative highlights the transition from app interface to a finished culinary dish, utilising warm indoor lighting to showcase fresh produce and the unpacking process. Post-production and VFX were managed by CARTEL, with sound design by 750mph.
Style
Horizontal, Commercial, Clean
Industries
Color
Forest Green
Beige
Jet Black
Background
Living Room
Context
TVC / TV Commercial
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.