Sheridan AW24 Beyond Comfort Campaign 2024

Description

A collection of soft white pillows is stacked artfully on a low, reflective glass table that rests directly within a sunlit field of tall, dry grass. The scene forms part of the AW24 Beyond Comfort campaign for Sheridan, photographed by Victoria Zschommler with art direction by Andrea Woo. Natural daylight illuminates the crisp texture of the quilted white bedding against the organic green and golden tones of the meadow. The composition highlights tactile home textiles placed in an unexpected outdoor landscape setting. The project brings together a team including hair stylist Pete Lennon, makeup artist Victoria Baron, and videographer Jack Birtles.

Style

Horizontal, Commercial, Earthy, Raw

Techniques

Natural light

Color

Background

Meadow

Context

Advertising Campaign