Sharuk

Sep 2025

Sharuk’s campaign for the Chang of Heat EP adopts a distinct aesthetic that anchors the release in a moody, atmospheric visual language. Creative director Matija Gabrilo leads the execution, utilizing cinematic lighting and high-contrast color palettes—ranging from neon acid greens to deep magenta—to define the project’s identity across digital and physical touchpoints. The creative production leans into a range of graphic techniques, blending monochromatic portraiture with sleek, modern typography. The design language incorporates layered raster textures, label-style overlays, and bold gradient backgrounds, resulting in a cohesive suite of assets that includes album packaging and promotional artwork.