O.P Guitars: Brand Identity
Brand
Date
Nov 2020
Description
Studio Reko developed a comprehensive brand identity for O.P Guitars, establishing a clean, minimalist visual language across physical collateral and digital platforms. The project anchors the brand in a monochromatic palette, utilising bold uppercase typography and consistent, uncluttered layouts to define the company's presence. Creative execution spans stationary sets, apparel, and a responsive mobile interface. Technical documentation of the instruments themselves utilises macro photography and natural light to emphasise hardware precision and material textures, ensuring a cohesive aesthetic that aligns with the brand’s professional positioning.
Style
Horizontal, Commercial, Clean, Minimalist
Color
Jet Black
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