O.P Guitars
Brand Identity
Brand
ProjectBrand Identity
Date
Nov 2020
Description
Studio Reko leads the brand identity for O.P Guitars, establishing a visual language defined by clean typography and a minimalist aesthetic. The project spans across print collateral, digital UI illustration, and product-focused apparel. Working with a neutral palette, the design system centers on bold, high-contrast black and white layouts. Macro photography highlights the hardware precision and natural material textures of the instruments, maintaining a consistent commercial identity across both digital and physical touchpoints.
Style
Horizontal, Commercial, Clean, Minimalist
Color
Jet Black
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