Logo
Black electric guitar body shown horizontally on a light grey background with bold black typography reading O.P Guitars above.
O.P Guitars brand identity collateral including an invoice, envelope, business card, and guitar picks on black background.
Close-up of a light wood guitar headstock with six strings and white tuning pegs against a neutral grey background.
Three smartphones displaying the mobile website interface for O.P Guitars against a solid black background.
Black crewneck sweatshirt featuring white text spelling O.P Guitars on the chest against a solid black background.
Close-up of a guitar neck joint with a metallic neck plate and four screws against a seamless light grey background.
Black electric guitar body shown horizontally on a light grey background with bold black typography reading O.P Guitars above.
O.P Guitars brand identity collateral including an invoice, envelope, business card, and guitar picks on black background.
Close-up of a light wood guitar headstock with six strings and white tuning pegs against a neutral grey background.

O.P Guitars Brand Identity 2020

About

Studio Reko developed a comprehensive brand identity for O.P Guitars, establishing a clean, minimalist visual language across physical collateral and digital platforms. The project anchors the brand in a monochromatic palette, utilising bold uppercase typography and consistent, uncluttered layouts to define the company's presence. Creative execution spans stationary sets, apparel, and a responsive mobile interface. Technical documentation of the instruments themselves utilises macro photography and natural light to emphasise hardware precision and material textures, ensuring a cohesive aesthetic that aligns with the brand’s professional positioning.

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