Self-Portrait: Summer 2025
Brand
Date
Jun 2025
Description
Self-Portrait presents its Summer 2025 collection through a series of fashion editorials, captured by photographer Marco van Rijt. The campaign channels a clean, minimalist aesthetic, placing the label’s latest designs against structured, sun-drenched architectural elements and earthy textures. The imagery features model Caroline Knudsen, highlighting both the intricate craftsmanship of the jewellery pieces and the structural detail of the apparel. With a focus on natural light and strong directional shadows, the visual execution creates a high-contrast narrative that defines the season's direction.
Style
Editorial, Vertical
Techniques
Natural light
Color
Pure White
Associated creatives
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