Self-Portrait
Summer 2025
Brand
ProjectSummer 2025
Date
Jun 2025
Description
The Summer 2025 campaign for Self-Portrait captures the label’s latest collection through a series of editorial images. The project features photography by Marco van Rijt, focusing on both product detail and lifestyle compositions. One series of shots highlights jewellery pieces, including crystal heart earrings, set against a textured, sandy backdrop. A second set of images features model Caroline Knudsen wearing a long-sleeved white lace gown, posed against structured stone architecture. The campaign utilises natural light to create high-contrast shadows, maintaining a minimalist and clean aesthetic throughout the collection presentation.
Style
Editorial, Vertical
Techniques
Natural light
Color
Pure White
Associated creatives
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