Self-Portrait

May 2025

The Self-Portrait Pre-Fall 2025 campaign features entertainer Jisoo in a series of domestic-inspired editorial portraits. Photographed by Drew Vickers, the project focuses on texture and contrast, pairing intricate lace and patterned apparel against varied interior settings. Art directed by Christopher Simmonds, the campaign utilizes a warm, retro-leaning aesthetic. The visual narrative is defined by natural light and clean compositions, emphasizing the collection's tailoring and accessories within styled, residential environments. Styling for the campaign was led by Emilie Kareh, with grooming contributions from hair stylist Lee Seon-Yeong, makeup artist Myungsun Lee, and manicurist Park Eunkyung.

Editorial, Vertical, Warm, Retro

Natural light

Designer Fashion

Advertising Campaign