Self-Portrait: Self-Portrait Pre-Fall 2025 Campaign

May 2025

The Self-Portrait Pre-Fall 2025 campaign features entertainer Jisoo in an editorial fashion series captured by photographer Drew Vickers. The collection leans into a nostalgic aesthetic, utilising a retro domestic setting that contrasts warm interior textures with urban backdrops. Art direction by Christopher Simmonds grounds the project in a clean, editorial look, supported by fashion styling from Emilie Kareh. The campaign integrates natural light and a warm color palette to highlight the intricate details of the apparel, from delicate lace blouses to structured woven accessories. Grooming is rounded out by hair styling from Lee Seon-Yeong, makeup by Myungsun Lee, and manicure work by Park Eunkyung.

Editorial, Vertical, Warm, Retro

Natural light

Advertising Campaign