Self-Portrait
Self Portrait PF '25 Holiday Dreaming
Brand
Date
Jul 2025
Description
The Self-Portrait Pre-Fall 2025 'Holiday Dreaming' campaign captures a series of relaxed, sun-drenched moments. Shot by photographer Mert Terliksiz, the editorial imagery leans into a nostalgic, Mediterranean-inspired aesthetic, emphasising fluid textures and architectural details. Utilising the distinct qualities of analogue film, the project features a palette of warm, soft light that highlights the intricate details of the collection, from delicate eyelet embroidery and lace to structured knits. The series moves between coastal villas and seaside terraces, framing the garments within a serene, holiday-focused narrative.
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