Self-Portrait: Self Portrait PF '25 Holiday Dreaming

Jul 2025

For its Pre-Fall 2025 'Holiday Dreaming' campaign, Self-Portrait presents a collection defined by relaxed elegance and Mediterranean-inspired ease. Photographed by Mert Terliksiz, the series functions as a visual narrative of resort-ready attire, ranging from structured eyelet midi dresses to flowing lace and form-fitting knitwear. The imagery leans into a distinctively nostalgic aesthetic, utilising analogue film techniques to capture soft, warm-toned textures against a backdrop of coastal villas and sun-drenched seaside terraces. By pairing clean architectural lines with organic elements like lush foliage and stucco walls, the campaign establishes a serene, cinematic atmosphere. The work emphasises fabric detail and silhouette through a series of natural light portraits, grounding the elevated seasonal wardrobe in an authentic outdoor setting.