Self-Portrait

Apr 2025

The Self-Portrait Pre-Fall 2025 campaign presents a series of editorial images that capture a relaxed, sun-drenched narrative. Set against coastal backdrops and minimalist architectural details, the imagery leans into a Mediterranean aesthetic that highlights the collection's diverse textures, from gingham sets and structured denim to intricate red lace. Photographed by Mert Terliksiz, the campaign features model Hanna Tuuksam in a variety of outdoor environments, ranging from harbourside settings to structured, clean-lined urban spaces. The use of natural light and consistent analogue film techniques enhances the warm, lifestyle-driven atmosphere of the lookbook. The project maintains a polished, cohesive visual identity throughout the series.

Editorial, Vertical, Clean, Warm

Natural light

Luxury Fashion Houses

Advertising Campaign, Lookbook