Self-Portrait: Self Portrait PF '25
Brand
Date
Apr 2025
Description
The Self-Portrait Pre-Fall 2025 campaign leans into a sun-drenched, Mediterranean-inspired aesthetic. Photographed by Mert Terliksiz, the series features model Hanna Tuuksam across a range of coastal and outdoor settings, from harbor docks to quiet stone terraces. The imagery utilizes editorial photography techniques and natural light to emphasize the seasonal collection's textiles, including lace, gingham, and crochet. With the inclusion of analogue film aesthetics, the campaign maintains a relaxed, clean look that highlights the brand's contemporary approach to luxury fashion.
Style
Editorial, Vertical, Clean, Warm
Techniques
Natural light
Industries
Color
Pure White
Context
Advertising Campaign, Lookbook
Associated creatives
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