Self-Portrait

Feb 2024

The Self-Portrait Fall/Winter 2024.25 campaign channels a refined approach to contemporary evening wear and elevated daywear. Photographed by Marili Andre, the series leverages a clean, editorial aesthetic to highlight the intricate textures and tailoring inherent in the collection. Styling by Elin Svahn defines the visual narrative, juxtaposing structural silhouettes—such as voluminous balloon skirts and oversized knitwear—with delicate embellishments like crystal bows and metallic hardware. Hair stylist Sarah Jo Palmer complements these looks with precise, sleek grooming, ranging from wet-look bobs to sharp, close-cropped cuts. The campaign features models Huijia Chen and Nyaduola Gabriel, utilizing a mix of minimal studio environments and soft natural light to emphasize the crisp lines of the garments. The result is a polished collection of imagery that prioritizes garment detail through a consistent, deliberate use of beauty light.

Editorial, Vertical, Clean

Soft Light

Designer Fashion

Grey Seamless

Advertising Campaign