Self-Portrait

Jan 2026

For the SS26 Bridal collection, Self-Portrait masterfully subverts the traditional expectations of matrimonial couture by leaning into a rugged, coastal aesthetic. This editorial campaign captures the collection against the raw, indifferent beauty of limestone formations and jagged rocky shorelines, creating a striking juxtaposition between delicate craftsmanship and the unforgiving elements of nature. Under the lens of photographer Diane Betties, the project utilizes the rich texture of 35mm film to evoke a sense of timeless, analogue warmth that feels both nostalgic and refreshingly modern. The creative vision centers on a tension between soft and solid; lace slip dresses, flowing chiffon gowns, and structured bridal minis are set against weather-beaten stone, while the styling—characterized by wet-look hair and minimalist, dewy makeup by Emilie Green—channels an ethereal, post-oceanic elegance. Model Maya Gunn navigates this environment with a focused, understated poise, bringing a tactile depth to the garments. The use of natural light, combined with the deliberate choice of a muted, cool color palette, emphasizes the fluid movement of the fabrics and the intricate details of the lace. By stripping away the conventional studio gloss, Self-Portrait delivers a campaign that feels intimate and organic, positioning its bridal offering as an essential choice for the contemporary bride who values sartorial sophistication layered with grit and authenticity.

Lifestyle, Editorial, Editorial, Vertical, Vertical

Natural light, Natural light

Luxury Fashion Houses, Fashion