Hyundai
Biplane
Brand
ProjectBiplane
Date
Jan 2025
Description
Hyundai’s Biplane project presents a series of humorous vignettes told through playful 2D character animation. Produced by Studio AKA in collaboration with Innocean Worldwide, the work centers on a recurring blue biplane navigating various seasonal obstacles. The animation leans into a minimalist aesthetic, utilizing sharp graphic shapes and vector-style illustration against solid pastel backgrounds. This campaign employs geometric framing to highlight each comedic scenario, from monsoon to migration seasons, within a clean visual framework.
Style
Artistic, Humorous, Horizontal, Minimalist
Techniques
Animation, Vector
Industries
Luxury Automotive
Color
Royal Blue
Background
Solid Colour
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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