Hyundai: Biplane

Jan 2025

Hyundai’s Biplane project presents a series of humorous animated scenarios that pivot through seasonal transitions. The spot utilizes clean vector-style illustration and sharp graphic shapes to maintain a minimalist aesthetic, featuring a biplane navigating various lighthearted complications ranging from migration to flu seasons. Produced by Studio AKA with creative agency Innocean Worldwide, the work employs playful 2D character animation to guide the viewer. The execution relies on bold, solid pastel background colors and geometric framing to isolate the action, emphasizing a concise and narrative-driven approach to automotive storytelling.

Artistic, Humorous, Horizontal, Minimalist

Animation, Vector

Solid Colour

Advertising Campaign, TVC / TV Commercial