Hyundai: Cat
Brand
Date
Jan 2025
Description
Hyundai presents a commercial advertisement for the Five Year Unlimited Mileage Warranty, developed in partnership with agency Innocean Worldwide and animation studio Studio AKA. The creative approach utilizes a minimalist vector aesthetic to communicate brand messaging through sharp, humorous text prompts. The project leans into a clean, flat design style, featuring a central animated cat character set against solid, pastel-hued backgrounds. The motion work relies on simplified character movements and consistent graphic framing to anchor the automotive industry messaging within an accessible, stylized format.
Style
Horizontal, Commercial, Minimalist
Techniques
Animation, Vector
Industries
Background
Solid Colour
Context
TVC / TV Commercial
Associated creatives
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