Logo

Hyundai

Bed
Brand
Hyundai
ProjectBed
Date

Jan 2025

Description

Hyundai’s latest promotional campaign, titled Bed, is a concise animated film that highlights the brand’s automotive offerings through a minimalist lens. Developed in collaboration between Innocean Worldwide and Studio AKA, the piece employs clean lines and a restrained visual language to communicate its messaging. The film leans into a minimalist aesthetic, utilizing solid pastel backgrounds and gentle animation to guide the viewer. By pairing simple typography with direct on-screen prompts, the work maintains a documentary-inspired flow, ensuring the automotive focus remains clear while utilizing motion graphics to maintain engagement across its horizontal format.

Style

Documentary, Horizontal, Minimalist

Techniques

Animation

Industries

Mass Market Automotive

Color
Mustard
Background

Solid Colour

Context

TVC / TV Commercial

5000+ creatives to discover

Sign up to gain access to the entire directory. It’s free.

Visie is a curated library of creative professionals.
Trusted by