Scanlan Theodore: Scanlan Theodore Pre-Fall 24

Feb 2024

The Scanlan Theodore Pre-Fall 24 collection campaign explores a dialogue between architectural precision and organic texture. Photographer Robbie Fimmano and creative director Paolo Princi craft a visual narrative that places sharp tailoring, metallic sequins, and structured knitwear against a backdrop of lush, tropical foliage and modernist studio elements. The execution balances a polished, clean aesthetic with deep green botanical accents and saturated cyan-blue studio walls. The series features models Akiima, Alida Aciu, and Hannah Wick, whose sleek hair styling—courtesy of Michele McQuillan—and refined makeup by Victoria Baron complement the garments' sophisticated silhouettes. Set designer Sophie Fletcher builds a curated space throughout the imagery, integrating moss-covered planters, sculptural organic props, and glass-block pedestals to frame the collection's textural contrast of shearling, tweed, and patent leather. The campaign channels a composed, editorial sensibility, emphasizing the interplay between intricate material details and controlled, soft-light studio environments.

Editorial, Vertical, Clean, Polished

Soft Light

Set-dressed

Lookbook