Scanlan Theodore: Winter 25 Chapter 1
Brand
Date
Jan 2025
Description
Scanlan Theodore’s Winter 25 Chapter 1 campaign focuses on tactile layering and structured accessories within a series of editorial portraits. The project, photographed by Joe Brennan, utilizes soft, directional lighting against minimal white studio backdrops to draw attention to the collection's textures. Featuring fashion styling by Jessica dos Remedios, the imagery highlights seasonal knitwear, patterned textiles, and statement jewellery. Hair stylist Rory Rice and make-up artist Jasmine Abdallaoui maintain a clean, understated aesthetic throughout the campaign to emphasize the material details of the garments.
Style
Editorial, Vertical, Clean
Background
White Seamless
Context
Advertising Campaign
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