Scanlan Theodore: Winter 23

Jan 2024

The Scanlan Theodore Winter 23 campaign captures a series of editorial vignettes that balance contemporary tailoring with classical urban architecture. Featuring model Daphne Groeneveld, the collection is photographed by Robbie Fimmano in a sequence of street-level and fountain-side settings. The imagery emphasises the textures of the apparel, from structured blazers and metallic finishes to layered denim and fine knits. The project relies on natural light to define the clean lines and colour palettes of the garments. With fashion styling by Petta Chua, the looks are grounded by polished hair and makeup from Marco Braca and Tanja Friscic. The execution incorporates both commercial and editorial approaches, leaning into analogue / film aesthetics to provide a consistent visual rhythm throughout the campaign.

Editorial, Vertical, Clean

Natural light

Advertising Campaign