Savant’s brand identity project establishes a cohesive visual language through a minimalist approach to graphic design. Across a series of motion graphics and print collateral, the work utilizes a refined palette of orange, cream, and black to anchor its aesthetic, balancing editorial layouts with clean, serif-heavy typography.
Developed with graphic design by fagerström, the identity integrates diverse elements including hand-drawn sketches, animation, and photography. The project spans various applications, from animated wordmarks and motion design loops to textured print spreads and live-action product inserts that highlight its versatile visual system.
