Savant

Sep 2023

Savant’s brand identity project establishes a cohesive visual language through a blend of minimalist graphic design and motion-led storytelling. The work leans into a sophisticated, editorial approach, pairing bold serif typography with clean layouts and a structured grid system that balances multilingual text across digital and print applications. By incorporating hand-drawn sketches, collage elements, and live-action cinematography, the identity retains a tactile quality that elevates its commercial presentation. Fagerström led the graphic design, unifying diverse visual assets—ranging from animated chalk-style loops to refined culinary-themed imagery—under a singular, modern aesthetic. The execution relies on a consistent palette of neutral tones accented by burnt orange, ensuring clarity across motion graphics and static editorial spreads.

Horizontal, Minimalist

Typography