The brand identity for Salad, developed by fagerström, establishes a visual language centered on minimalist typography and a distinct vibrant green color palette. The project spans digital and physical applications, balancing clean graphic layouts with raw, textured elements.
Execution includes a range of media from wheatpaste posters in urban settings to detailed embroidery and macro-photography of textile surfaces. The identity utilizes varied typographic scales and motion graphics to maintain consistency across apparel labelling, digital mockups, and large-format environmental displays, leaning into editorial and minimalist design techniques.
