Salad
Brand Identity
Brand
ProjectBrand Identity
Date
Mar 2023
Description
This brand identity project for Salad, designed by fagerström, establishes a minimalist and graphic visual language across print, digital, and environmental applications. The work utilizes a high-contrast palette of vibrant green and deep navy, anchored by bold, clean typography and macro-focused textile textures. The system extends into tactile collateral, including custom embroidery and woven labels, alongside atmospheric editorial photography. The presentation integrates street-level wheatpaste posters and kinetic logo motion graphics to create a cohesive brand presence that emphasizes precision and material detail.
Style
Horizontal, Clean, Commercial
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