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Close-up of a bright yellow Santa Fe Southern Railway locomotive engine with red lettering against a clear blue sky.

Brand Identity 2024

Associated creatives

Description

This photograph features a close-up side view of a vintage Santa Fe Southern Railway locomotive engine. The prominent body of the train engine is painted a vibrant yellow, contrasted by teal accents near the top grill and bold red typography reading SANTA FE SOUTHERN RAILWAY across the cab. The heavy mechanical undercarriage and black wheels rest upon steel railway tracks over a gravel bed. Natural sunlight illuminates the side of the metal structure against a clear blue sky overhead.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Vehicle Rental & Rideshare

Color

Golden Yellow (70%)

Jet Black (20%)

Crimson (10%)

Background

Clear Sky

Context

Advertising Campaign, Brand Film / Corporate Video