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·Pre-Spring 2025 Ad Campaign

Close-up portrait of a male model wearing a fuzzy blue cardigan over a plaid shirt against a white backdrop.

Model wearing a dark strapless top, matching trousers, and a bright red scarf against a plain white background.

Model in red leather jacket and black skirt holding a black clutch against a white background

Model wearing a white ribbed knit balaclava and dark leather jacket against a bright white background for Samsoe Samsoe campaign

Model in black sunglasses, dark button-down shirt, matching skirt, and tall boots against a white studio background.

Model wearing a black mini skirt and black knee-high leather boots against a white studio background.

Model in a black dress and high leather boots lifting one leg against a bright white background

Model standing against a white backdrop wearing a black top and a semi-sheer skirt, holding red sandals

Model wearing a sequined skirt and red heels photographed from behind against a white background

Model seen from behind wearing a sequined skirt against a bright white background for Samsoee Samsoee

Model in dark long-sleeved dress holding a black leather tote bag against a plain white background for Samsoe Samsoe campaign

A man wearing a dark olive jacket and open grey shirt against a plain white background for Samsøe Samsøe pre-spring 2025 ad campaign.

Model wearing a dark grey knit zip-up cardigan and matching skirt holding a black leather handbag against a white background

A man wearing a blue fuzzy cardigan over a plaid shirt and lavender sweater against a plain white background.

Model wearing a black vest and sequin trousers holding a black handbag against a white background

Man wearing a textured striped sweater over a plaid shirt against a bright white seamless background

Male model wearing a striped knit sweater over a plaid shirt against a white seamless background

Model in a dark navy blue zip jacket and grey sweater against a plain white studio background for Samsoe Samsoe.

Model wearing a black leather jacket and long black skirt against a white studio background for Samsoe Samsoe.

Samsøe Samsøe Pre-Spring 2025 Ad Campaign 2024

About

The Pre-Spring 2025 campaign for Samsøe Samsøe leans into a crisp, minimalist aesthetic that prioritizes the tactile evolution of contemporary luxury fashion. By utilizing high-key lighting and a stark, featureless white background, the campaign strips away distraction to focus entirely on the interplay of disparate materials. Photographer Petros captures a series of studio portraits that channel an editorial sensitivity, expertly balancing the raw, organic feel of mohair-blend knitwear and pebbled leather against sharp, structured tailoring. Throughout the series, models Celine Tyson, Nicole Boma, and Sacha Bilal bring a composed, neutral presence to the imagery, allowing the garments—from distressed mini skirts to embellished midi dresses—to take center stage. The use of studio strobes and natural light creates a polished, airy quality that defines the collection, while strategic bursts of vibrant red provide a sophisticated contrast to the largely monochrome palette. This project succeeds by celebrating the tension between soft, fuzzy textures and sleek, glossy finishes, reflecting a modern approach to wardrobe versatility. By emphasizing clean lines and purposeful layering, the campaign effectively articulates a vision of effortless, high-fashion storytelling that feels both accessible and distinctly elevated for the upcoming season.