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Salomon Market 2025

About

Salomon’s campaign, Market, presents a series of observational vignettes focused on the maritime labor of local fishermen. The commercial video centers on the rhythmic activity of hauling nets aboard a traditional blue vessel, set against a coastal landscape marked by a red lighthouse and dense greenery. Executed with a distinct cinematic analogue aesthetic, the film leans into documentary-style storytelling. The production features a grainy, retro texture and relies on natural light to ground the narrative in its coastal environment.

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