Salomon: Market
Brand
Date
Jul 2025
Description
Salomon’s campaign, Market, presents a series of observational vignettes focused on the maritime labor of local fishermen. The commercial video centers on the rhythmic activity of hauling nets aboard a traditional blue vessel, set against a coastal landscape marked by a red lighthouse and dense greenery. Executed with a distinct cinematic analogue aesthetic, the film leans into documentary-style storytelling. The production features a grainy, retro texture and relies on natural light to ground the narrative in its coastal environment.
Style
Documentary, Horizontal, Grainy, Retro
Techniques
Analogue / film, Natural light
Industries
Color
Royal Blue
Jet Black
Background
Road
Context
Advertising Campaign, TVC / TV Commercial
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