Salomon: Dear Rich

Brand

Date

Dec 2025

Description

Salomon presents Dear Rich, a documentary short exploring the intersection of personal resilience and the challenges of competitive endurance sports. The project centers on the internal narrative of a middle-aged athlete, using reflective interviews to anchor a journey through personal milestones and physical exertion. The documentary cinematography utilizes a warm, analogue-inspired aesthetic to bridge the gap between archival photographs and contemporary race footage. By blending live-action technique with candid documentation, the film maps a narrative of persistence within the outdoor and adventure sports landscape. The project features post-production and visual effects work by LOCKT.

Style

Documentary, Horizontal, Warm

Techniques

Analogue / film, Natural light

Industries

Outdoor & Adventure Sports

Color

Jet Black

Nude / Sand

Silver

Background

Garden

Context

Documentary

Associated creatives

LOCKTPost Production / VFX

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Salomon: Dear Rich

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