Salad Brand Identity 2023

Description

A series of wheatpaste posters featuring alternating green and white vertical panels pasted onto a weathered concrete and brick urban wall covered in remnants of past flyposting. The crisp white panels display printed typographic quotes in a clean dark green serif typeface, attributed to notable figures like Giorgio Armani, Joan Crawford, and Lucy Siegle. The solid green panels feature the brand name SALAD in small typography along the bottom edge. The overall composition captures a raw, authentic street-level brand identity presentation with visible creases, tears, and texture across the paper surfaces.

Style

Horizontal, Commercial, Clean, Graphic

Techniques

Typography, Spray paint / graffiti

Color

Background

Street

Context

Out of Home (OOH)