Saks: Why Can't I Be Her?
Brand
Date
May 2023
Description
Saks presents "Why Can't I Be Her?," a fashion video campaign capturing a series of stylish vignettes across a range of interior environments. The production moves through cinematic scenes that highlight contemporary apparel and accessories. Featuring fluid camera movement and warm, atmospheric lighting, the work leans into a polished aesthetic. Production for the project was led by Golden Projects, utilizing a live-action technique to detail the textures of the featured collection.
Style
Horizontal, Commercial
Industries
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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