Saks: Spring 23 Sizzle
Brand
Date
May 2023
Description
Saks presents its Spring 23 Sizzle, a seasonal fashion campaign that highlights the latest apparel through a series of dynamic lifestyle vignettes. Produced by Golden Projects, the film leans into a live-action technique to capture candid movements within domestic settings. The project channels a commercial aesthetic, utilizing a blend of natural light and interior lighting to showcase the collection. The edit moves through a sequence of residential environments, focusing on the intersection of personal living spaces and seasonal fashion.
Style
Horizontal, Commercial, Clean
Industries
Background
Living Room
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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