Saks

May 2026

The Saks Summer 2026 campaign masterfully captures the intersection of high-fashion editorial polish and the unscripted energy of urban life. Set against the iconic, historic backdrop of New York City, the project leans into a narrative of spontaneous joy, following models Divine Mugisha and Shivaruby as they navigate city sidewalks with effortless grace. Photographer Nadine Ijewere employs a sophisticated live-action technique, utilizing shallow depth of field to create a sense of motion that feels both intimate and expansive. Under the creative direction of Elle Strauss, the campaign emphasizes the tactile quality of the collection, with the natural light highlighting the intricate floral embroidery and bold abstract patterns that define the season. Fashion editor and stylist Emma Wyman leans into a harmonious palette of terracotta, white, and rust, ensuring the garments read as both wearable and aspirational. The collaborative effort is further refined by the precise grooming choices of hair stylist Joey George and makeup artist Grace Ahn, which maintain a clean, editorial aesthetic that allows the textures of the dresses to take center stage. By blending the vibrant backdrop of a classic yellow taxi and the Hotel Chelsea with the dynamic, candid movement of the subjects, the campaign successfully elevates luxury fashion into a living, breathing lifestyle narrative, proving that elegance is best expressed through fluid, authentic human connection.

Lifestyle, Editorial

Natural light

Luxury Fashion Houses, Fashion