Saks: Saks Spring 23 Branding Film :30
Brand
Date
May 2023
Description
Saks presents its Spring 23 collection through a dynamic, thirty-second branding film that captures the energy of the new season. Produced by Golden Projects, the campaign leans into a fast-paced montage, featuring individuals in a variety of casual and domestic settings. The edit highlights seasonal apparel and textures, utilizing a live-action technique to showcase the versatility of the wardrobe. Natural daylight and warm interior lighting define the atmosphere, emphasizing the patterns and silhouettes of the spring edit.
Style
Horizontal, Commercial, Action, Warm
Industries
Color
Beige
Jet Black
Pure White
Background
Living Room
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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