Saks

Apr 2026

Saks embraces the spirit of modern travel and sartorial evolution in its Runway to Runway Spring 2026 campaign, a sophisticated fashion project that bridges the gap between high-concept aesthetics and functional lifestyle utility. Under the watchful eye of creative director Elle Strauss, the campaign captures a distinct narrative of movement and transition, positioning luxury garments within a clean, minimalist setting that emphasizes the tactile quality of the collection. Photographer Angelo Pennetta masterfully utilizes live-action technique to breathe life into the imagery, where models Divine Mugisha, Lila Moss, Paloma Elsesser, and Quannah ChasingHorse appear as dynamic figures grounded by the purposeful styling of Emma Wyman. The collaboration feels both aspirational and intimate, leaning into a curated palette of pale yellows and structured neutrals that defines the seasonal direction. By integrating elements of a lifestyle commercial with the sharp focus of a lookbook, the project manages to translate the intensity of the runway into a portable, refined story. The technical precision of the hair and makeup teams ensures a cohesive editorial finish that prioritizes natural beauty while letting the intricate textures of the clothing remain the focal point. This campaign ultimately succeeds by stripping away excess, allowing the interplay of light and sophisticated silhouette to serve as the primary catalyst for the Saks brand identity throughout the Spring 2026 season.

Lifestyle, Commercial

Live-action Technique

Luxury Fashion Houses, Fashion