Saks: SAKS HOLIDAY 2025
Brand
Date
Oct 2025
Description
Saks presents its 2025 holiday campaign, featuring models Julez Smith and his counterpart in a series of clean, vertical frames. Photographed by Angelo Pennetta, the imagery leans into a structured commercial aesthetic defined by its crisp execution. The creative direction emphasizes formal wear set against stark architectural details, utilizing direct flash to sharpen the contrast between the subjects and the herringbone wood floors. The campaign highlights a mix of evening textures, ranging from sequin embellishments to tailored earth-toned ensembles.
Style
Vertical, Commercial, Clean
Techniques
Flash
Industries
Event
Holiday Shopping
Color
Jet Black
Taupe
Context
Advertising Campaign
Associated creatives
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