Saks
SAKS HOLIDAY 2025
Brand
ProjectSAKS HOLIDAY 2025
Date
Oct 2025
Description
Saks presents the Holiday 2025 campaign, a series of retail visuals featuring Julez Smith and his companion. Captured by photographer Angelo Pennetta, the editorial work centres on refined evening wear set against clean, architectural backdrops. The aesthetic leans into a commercial sensibility, utilizing direct flash to define the textures of sequin and tulle against herringbone flooring. This campaign serves as the visual anchor for the department store's seasonal retail push.
Style
Vertical, Commercial, Clean
Techniques
Flash
Industries
Department Stores
Event
Holiday Shopping
Color
Jet Black
Taupe
Context
Advertising Campaign
Associated creatives
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