Saks: Holiday Light Show 2025
Brand
Date
Apr 2026
Description
The Saks Holiday Light Show 2025 captures the seasonal transformation of the retailer's Fifth Avenue flagship. The footage documents the event’s integration into the urban landscape, utilizing cinematic drone footage to capture aerial perspectives of the crowds and the surrounding street activity. Produced by Toby Jacobs, the video focuses on the interplay between the store's architecture and holiday displays. The edit emphasizes a warm aesthetic, highlighting the geometric festive decorations and illuminated window installations through live-action technique.
Style
Horizontal, Cinematic, Warm
Techniques
Drone footage
Industries
Color
Pure White
Jet Black
Crimson
Background
Street
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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