Saks
Holiday Light Show 2025
Brand
ProjectHoliday Light Show 2025
Date
Apr 2026
Description
Saks presents its 2025 Holiday Light Show, an outdoor activation captured on Fifth Avenue. The production leans into a cinematic aesthetic, documenting the scale of the festive installation through a mix of aerial drone footage and live-action captures of the holiday window displays. The project highlights the intersection of urban environment and seasonal retail programming. Sequences move between expansive views of the crowds and intricate, warm-lit details of the facade's geometric decorations. The project was produced by Toby Jacobs.
Style
Horizontal, Cinematic, Warm
Techniques
Drone footage
Industries
Big Box Retail
Color
Pure White
Jet Black
Crimson
Background
Street
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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