Saks: Digital Stylist
Brand
Date
May 2023
Description
Saks presents its Digital Stylist commercial, a video campaign that showcases a curated selection of contemporary apparel within a domestic setting. The spot features a model demonstrating a range of versatile outfits, from casual coordinates to patterned dresses, designed to highlight personal wardrobe curation. Produced by Golden Projects, the film employs natural light and a clean visual approach to frame the apparel against a cozy living room backdrop. The execution relies on live-action technique to capture the ease of styling.
Style
Horizontal, Commercial, Clean
Techniques
Natural light
Industries
Background
Living Room
Context
Advertising Campaign
Associated creatives
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