Saks: Cool
Brand
Date
May 2023
Description
Saks presents a multi-vignette campaign titled Cool, capturing a curated selection of apparel and accessories through a series of dynamic lifestyle scenes. The production, managed by Golden Projects, moves between refined studio backdrops and domestic environments to showcase contemporary fashion styling. Utilizing live-action techniques and a lighting palette that balances natural daylight with warm interior illumination, the work prioritizes candid movement and clean compositions. The sequence highlights individual wardrobe choices within a variety of atmospheric, sophisticated settings.
Style
Horizontal, Commercial, Clean, Golden Hour
Industries
Background
Set-dressed
Context
TVC / TV Commercial
Associated creatives
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