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BrandSaint Sass
ProjectBrand Identity
Billboard displaying Hancock Studio fashion campaign mounted on a weathered brick wall above a city pavement

Saint Sass Brand Identity 2023

Associated creatives

Decade
DecadeGraphic Design
Too Gallus
Too GallusGraphic Design
U.I.WD.
U.I.WD.Graphic Design
Neue
NeueGraphic Design
United Design Lab
United Design LabGraphic Design

Tags

billboard advertisementbillboardadvertisementfashion campaigncampaign

Description

An outdoor billboard is mounted on a weathered brick wall above a concrete pavement, displaying a fashion campaign for Hancock Studio. The large advertisement features three panels showcasing a model wearing outerwear against a dark background, overlaid with bold white typography reading Hancock Studio. Additional event details and typography are visible in the lower corners of the display. Below the billboard, a grey stone sidewalk runs alongside a brick structure beneath a concrete overpass. Motion blur from passing traffic creates red light streaks along the bottom right of the frame.

Style

Horizontal, Commercial, Desaturated

Industries

Designer Fashion

Background

Street

Context

Out of Home (OOH)