Saint Sass: Brand Identity
Brand
Date
Apr 2022
Description
The brand identity for Saint Sass, executed by design firm Moodley, establishes a cohesive visual system across fashion editorial imagery and product packaging. The project integrates a distinct red serif typography across varied touchpoints, ranging from cotton drawstring pouches and lidded boxes to business stationery and large-format promotional posters. Photography by Jonas Huckstorf complements the graphic design through a mix of clean, commercial flat-lays and high-contrast editorial portraiture. The visuals lean into a minimalist aesthetic, utilizing neutral studio backgrounds and soft, diffuse lighting to ground the bold typographic treatments and brand messaging.
Style
Horizontal, Clean, Editorial
Color
Pure White
Crimson
Jet Black
Context
Advertising Campaign
Associated creatives
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