The brand identity for Welsh + Major, developed by Accompany, encompasses a cohesive design system spanning print collateral, environmental signage, and digital interfaces. The visual language prioritizes a minimalist layout, leveraging bold typography and a structured grid to frame architectural documentation.
Execution across the identity suite utilizes a deliberate color palette—ranging from stark white to vibrant red and olive green—to differentiate various touchpoints. The project includes environmental applications on masonry facades, alongside editorial brochures and stationery, characterized by a clean aesthetic and the integration of professional architectural photography. The digital presence continues this refined approach, featuring grid-based UI design and modular layouts tailored for the practice.
