Welsh + Major

Jun 2021

Welsh + Major’s brand identity project, designed by Accompany, centers on a clean, editorial approach to architectural communication. The work spans environmental signage, printed stationery, and digital interfaces, unifying the practice’s professional output through a structured, minimalist layout. The identity relies on a bold color palette and precise typography, utilizing high-contrast red and olive tones alongside stark white backdrops. The collateral—ranging from bound brochures and folders to outdoor displays—leverages commercial photography and clean graphic design to highlight the firm's architectural portfolio. Digital mockups further extend this language into a browser environment, maintaining a grid-based, refined aesthetic that emphasizes clarity and structure.

Horizontal, Commercial, Clean, Minimalist

Typography