Welsh + Major: Brand Identity

Brand

Welsh + Major

Date

Jun 2021

Description

The brand identity for Welsh + Major, developed by Accompany, encompasses a cohesive design system spanning print collateral, environmental signage, and digital interfaces. The visual language prioritizes a minimalist layout, leveraging bold typography and a structured grid to frame architectural documentation. Execution across the identity suite utilizes a deliberate color palette—ranging from stark white to vibrant red and olive green—to differentiate various touchpoints. The project includes environmental applications on masonry facades, alongside editorial brochures and stationery, characterized by a clean aesthetic and the integration of professional architectural photography. The digital presence continues this refined approach, featuring grid-based UI design and modular layouts tailored for the practice.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Typography

Color

Pure White

Associated creatives

AccompanyGraphic Design

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Welsh + Major: Brand Identity

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