Rosamund

Feb 2022

The brand identity project for Rosamund, executed by Brand Brothers, explores a comprehensive visual language spanning print collateral, packaging, and apparel. The work employs a modular design system defined by heavy, custom typography and a high-contrast palette of red, yellow, black, and white. Across multiple applications, the identity balances raw, street-inspired aesthetics with structured, minimalist compositions. Techniques including analogue film textures, graphic collages, and geometric typographic overlays create a sense of scale and movement. From printed newsprint headers and framed posters to textured bubble mailers and apparel, the system maintains a rigid hierarchy and clean layout. The studio-captured photography highlights physical materials such as slatted surfaces and reflective plastic, grounding the graphic work within a tactile environment.

Commercial, Clean, Horizontal

Typography

Advertising Campaign