ROOTINE
Brand Identity
Brand
ProjectBrand Identity
Date
Nov 2020
Description
Daily Dialogue developed the brand identity for Rootine, a project spanning the beverages and wellness sectors. The design system centers on a high-contrast, monochrome palette that emphasizes bold typographic hierarchy and clean, minimalist layouts. The identity features a blend of structured graphic design and organic botanical illustrations. Across packaging and digital assets, the work utilizes a stark black-and-white aesthetic, incorporating vector-style iconography and UI-inspired diagrams. The visual execution favors clear typography and balanced, symmetrical compositions to establish a cohesive brand presence.
Style
Horizontal, Commercial, Minimalist, Clean
Techniques
Typography
Industries
Beverages
Color
Pure White
Jet Black
Background
Solid Colour
Context
Advertising Campaign
Associated creatives
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