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ROOTINE: Brand Identity

Brand
ROOTINE
Date

Nov 2020

Description

Rootine's brand identity, crafted by Daily Dialogue, centers on a minimalist aesthetic that spans packaging, motion graphics, and graphic design. The system utilizes a stark monochromatic palette and bold typographic hierarchy to frame the product range, which extends from juice beverages to CBD and wellness goods. The visual language leans into high-contrast compositions, combining clean serif typography with organic botanical illustrations and graphic UI elements. Whether applied to square-shaped glass juice bottles or matte-finished apothecary packaging, the design maintains consistency through strict layouts and rhythmic, time-based iconography that defines the brand's functional approach to daily wellness.

Style

Horizontal, Commercial, Minimalist, Clean

Techniques

Typography

Industries
Beverages
Color
Pure White
Jet Black
Background

Solid Colour

Context

Advertising Campaign

Associated creatives

Daily Dialogue
Daily DialogueGraphic Design
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