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BrandROOTINE
ProjectBrand Identity
Minimalist graphic design brand identity for Rootine with split black and white layout, serif typography, sun illustration, and recycle icon.

ROOTINE Brand Identity 2020

Associated creatives

Daily Dialogue
Daily DialogueGraphic Design

Tags

rootine brand identityrootine brandbrand identitygraphic designserif typographytypography

Description

Graphic design brand identity for Rootine created by Daily Dialogue, presented across a vertical split black and white composition. The left side features clean serif typography against a solid white background with the text ROOTINE, 100 percent natural upgrades for everyday, and UPGRADE. The right side features a black background displaying a detailed sun face illustration labelled UV-Schutz alongside a recycling symbol with re PET text. The overall aesthetic is graphic, minimalist, and high contrast with a clean monochromatic palette.

Style

Horizontal, Commercial, Monochrome, Minimalist, Graphic

Techniques

Typography, Vector

Industries

Apps & Digital Platforms

Color

Pure White (50%)
Jet Black (50%)

Background

Solid Colour

Context

Advertising Campaign, Website / Web