Brand
ProjectBrand Identity

ROOTINE Brand Identity 2020
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Description
Graphic design brand identity for Rootine created by Daily Dialogue, presented across a vertical split black and white composition. The left side features clean serif typography against a solid white background with the text ROOTINE, 100 percent natural upgrades for everyday, and UPGRADE. The right side features a black background displaying a detailed sun face illustration labelled UV-Schutz alongside a recycling symbol with re PET text. The overall aesthetic is graphic, minimalist, and high contrast with a clean monochromatic palette.