A LINE: Brand Identity
Brand
Date
Feb 2024
Description
A LINE’s brand identity project establishes a visual language centered on minimalism and high-contrast composition. The aesthetic relies on a structured monochrome palette and direct, clean typography to communicate essential product information across packaging and marketing collateral. Developed in collaboration with graphic design studio Daily Dialogue, the identity incorporates editorial fashion photography by Tiago Ribeiro and Hannes Rohrer. The work leverages clean lines and minimalist styling to translate across both print-ready fabric labels and large-scale digital imagery.
Style
Vertical, Clean, Editorial
Color
Pure White
Jet Black
Context
Advertising Campaign
Associated creatives
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