A LINE
Brand Identity
Brand
ProjectBrand Identity
Date
Feb 2024
Description
The brand identity for fashion label A LINE centres on a minimalist aesthetic, characterised by high-contrast typography and clean graphic systems. The visual language utilises a monochrome palette to establish a structured, direct presence across both product packaging and editorial assets. Photography by Tiago Ribeiro and Hannes Rohrer captures the collection through a combination of editorial fashion imagery and crisp product photography. Graphic design elements provided by Daily Dialogue reinforce the brand's identity, featuring bold sans-serif type treatments and precise layout techniques that focus on material texture and form.
Style
Vertical, Clean, Editorial
Color
Pure White
Jet Black
Context
Advertising Campaign
Associated creatives
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