J E CAI
Brand Identity
Brand
ProjectBrand Identity
Date
Apr 2022
Description
The brand identity for J E CAI focuses on precision, industrial aesthetics, and minimalist graphic design. Developed with graphic design by Daily Dialogue and photography by Romain Duquesne, the project utilizes a restrained, monochrome palette and clean typography to establish a structural visual language. Applications across the identity include printed stationery, modular diagrammatic elements, and fabric garment tags. The work incorporates 3D render / CGI animation and analogue / film photography to explore the tactile qualities of paper and the structural nuances of garment construction.
Style
Minimalist, Clean
Color
Jet Black
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