Rochas

Jun 2024

The Rochas Resort 2025 lookbook presents a focused exploration of architectural volume and refined colour theory. Set against minimalist, neutral studio backgrounds, the imagery channels a clean, editorial aesthetic that relies on soft, diffused lighting to accentuate the tactile qualities of the collection's textiles. Photographer Joséphine Løchen captures models Marte Mei van Haaster and Xinyue Guo in a series of portraits that highlight tailored silhouettes, from structured trench coats and power-shouldered tops to draped, flowing midi skirts. Under the creative direction of Augusto Arduini, the project balances contemporary tailoring with retro-inflected styling details—such as patterned tights, headscarves, and oversized bow accents—curated by fashion editor Rae Boxer. The technical execution emphasizes a precise, consistent visual language across the full set of portraits.

Editorial, Vertical, Clean

Luxury Fashion Houses

White Seamless

Lookbook